Wellness Branding
What started as a branding project for a new wellness brand in 2014 has evolved and extended across the NRG employee landscape. The "Power up my life" brand and logo have been featured in a vast array of deliverables. It has emerged as a widely recognized internal brand, communicating impactful initiatives through bold, energetic, and lively designs. Over the years, being part of numerous deliverables for this brand along with many other design projects has consistently been a source of pride, contributing to its ongoing development.
The inaugural project for NRG commenced in 2014, where, in my role as Creative Director, I spearheaded the creation and launch of the wellness brand “Power up my Life”. Crafting the brand book was a key aspect, and over the years, I've undertaken a diverse range of design projects. Additionally, my involvement extends to various deliverables within the internal communication landscape. Each year, I challenge myself to propel the brand forward while maintaining alignment with corporate branding. This involves selecting design directions, defining photography styles, and evolving the communications for the brand annually.